BRAND GUIDELINES
01
The client brief
We were asked by WMG (The University of Warwick's largest academic school) to produce new brand guidelines and
a suite of 3 new brochures.
It needed to be in-keeping with the University of
Warwick’s new high profile rebrand, yet still retain individuality
and be workable for WMG.
We were also asked to develop a suite of flagship brochures to
introduce the WMG brand and lead the way going forward.
02
The creative response
We started by developing a visual language that was
different to, but worked alongside the new University of
Warwick brand, highlighting the key aspects of the WMG
business - new technologies, automotive research and
student developments.
We also focused on key objectives
such as sourcing and referencing dynamic abstract images
which encompassed fluidity and kinetic movement.
The brand utilised curved graphic vehicles, which echoed
shapes from the already established WMG logo.
We created a suite of materials using these curves which worked together with the new University of Warwick triangles
too.
03
The client response
PO’Sh have been instrumental in working with us to bring this new brand to life for WMG. They developed the creative elements for our print collateral, which led to the development of our first in depth brand guidelines document. Working with PO’Sh, on the creative process for each of our pieces of collateral, is always interesting. We enjoyed working with PO’Sh, for us it’s really important to have people who understand our brand and market, they always deliver on time and go the extra mile to make sure we are 110% happy with the finished job.
WMG
04
Working it out
Having written the full brand guidelines, we were in the best position to roll out the design elements to printed materials.
We designed three brochures over a 10 week period. The
documents were given a staggered start.
The first, a 16 page Corporate brochure, was perfected before
we began applying the brand style across the suite.
The second, a 12 page Education publication, we achieved a turn-around time of 10 days from
brief to print.
The third, a 40 page Masters Prospectus, was started while
the other two brochures were in progress to ensure they all
hit deadline.
Working on all three brochures meant we could work smartly
and cross reference design elements; providing cost and
time savings for the client.
Additionally, we designed a range
of infographics for the brand, these were also used in all 3 brochures thus achieving great
value for money.
05
Did good things happen...
We successfully produced brand guidelines that worked for WMG yet remained sensitive to and
complimented the new university brand.
We met key brief brand objectives, applied the brand to three documents successfully and on time; and ultimately delivered a fabulous showcase to not only launch the
new WMG brand, but push it forward.
Following on from this project we further secured an
opportunity to design a new logo for the training department
of Jaguar Land Rover, who were working on a new project
with WMG.
