Where content is King... marketing is Queen

    Aug 03, 2022

    A good marriage of content and marketing can royally change the game for brand growth and engagement. Let's take a look.

    It has been said, “Content is king, but marketing is queen... and the queen runs the household!”


    All good content stems from a great marketing strategy, a strategy created initially to serve your audience, but to be wholly effective must reflect your brand essence and tone of voice inherently too.

    Creating content for social media can be a key part of your marketing strategy. It can be tricky to become a master of all channels, but with a massive 4.62 billion people using social media worldwide, it should be something you embrace wholeheartedly. 


    With social giants Facebook, Instagram, Twitter and LinkedIn capitalising on short attention spans and picky viewing, they have produced easy yet effective ways to capture audiences. Most prominently seen in the 'Live broadcasts' feature, produced right from inside the various apps. It's a known fact that reels and stories on Instagram and Facebook specifically reach more of the community than if you were to post directly on your grid.


    Interestingly, Facebook reports that the average user commits just two seconds when deciding to view content, thus making 15-second reels the golden ticket to content creators. They hold the viewers' attention long enough to share memorable information, serving their desire for immediate content.


    As consumers of a digital age, we know that video and imagery outperform text-heavy content every time. The secret to audience engagement is being adaptable and dynamic, whilst forming a consistent foundation to grow a recognisable brand voice and consumer following. 


    Once you have an initial following, you can retain your audience by giving them something a little extra - a richer form of content that people will come back to view more reliably. An example of this is by creating a branded podcast, a channel in which you can reach your audience in their everyday lives. Chatting informally about particular topics of interest whilst they are in a traffic jam, on the bus to work or walking home after a busy day. Music streaming service Spotify boasts its platform, ‘Anchor’, has all the tools to power a podcast, including free recording, hosting and editing on its platform. It also allows users to post on other popular mainstream services such as Apple Podcast, Google Podcasts and Amazon Music, all of which will increase reach. 

    Serving your viewer

    It’s all well and good creating lovely looking content, but if your audience is not engaging with it, it cannot be hitting the spot.


    Marketing should be a conversation with people that want to listen. However, your audiences may not be found all in the same place. By using the different social platforms in the ways they work best, you can start to segment new audiences. For example, you should be producing more professional, employer-facing content on LinkedIn, and taking a creative approach to Instagram by using all the tools on offer to spice up your reels, stories and grid posts. Finally, add a more personal and human touch to your content on Facebook.


    Remember, social media is all about engagement, so think about what interests your audience and why they want to hear from you. We find revealing to our audience some behind-the-scenes secrets fulfils their curiosity and increases our engagement and reach. Along with this, make sure you are serving their needs too. How are you making their lives easier? What relevant content are you bringing to them? For example, our designers developed a Lorem Ipsum generator, a tool to create placeholder text blocks instantly from our website - we know this is a tool used often within our industry.


    Go out there, get creative and start your conversation by creating content that engages your audiences.

    Need a hand? Give us a shout at PO'Sh Creative, where we have a full social and marketing team to help you make good things happen.


    Contact Rebecca Guice on 01926 699522 or email rebecca@poshcreative.co.uk

    Other news

    Marketing Executive

    By Website Editor • 03 Oct, 2022
    Marketing Executive Extraordinaire...

    We've grown! Meet the team...

    By Website Editor • 14 Apr, 2022
    Meet the PO’Sh team… It's been an exciting and busy 12 months here at PO'Sh Creative, with lots of fantastic client projects, a bigger office and new team members! We’ve welcomed 4 wonderful new creatives into the PO’Sh family, taking us to a team of 9. Our new colleagues have fit right in, with each of their vibrant personalities and can-do attitudes perfectly reflecting our motto of "making good things happen". Most of you know our wonderful Directors and co-owners Jan and Nicola, who deliver exceptional, creative work time and time again. So now let's introduce you to the rest of the PO’Sh team...

    OPPORTUNITY - Digital Design Genius

    By Website Editor • 26 Mar, 2021
    Over the last few years PO'Sh Creative's digital offering has grown - animation, websites, videography and 3D digital design makes up a good deal of our creative work - so it's time to find someone who can jump in, roll up their sleeves and start producing amazing digital content alongside our current digital genius, Noel. This is a fantastic opportunity to take on a role that will offer variety and creative freedom as well as the chance to develop and hone a range of digital skills - as we expand our digital offering over the coming months and years. So, what are we looking for? Are you a creative thinker? Someone with clever ideas? Are you a master at creating digital animation and websites with purpose and flair? We’re looking for someone who’s not afraid to take the lead and manage their own projects, someone who has a s trong knowledge of all types of animation & how they work (eg key-framing, speed graphs, easing, animating on 2’s etc ) with the ability to create most to an intermediate level. Key experience and skills required: Intermediate level of sound editing Expert level of video editing Can use 3D modelling programmes such as Blender, Maya, 3Ds max Work to an expert level in After Effects. Desirable expertise: Confidently use web builder platforms such as WordPress, Without Code etc Use of DAW’s (digital audio work stations) for creation of custom music Code Code Code - the more the better, must be able to write html, css and beginner-intermediate level js Proficient in CS We're looking for an high-level all-rounder or as we like to say - someone who can turn their hand to all things digital. S omeone who can source their own assets (music, sfx, stock photos, videos and vectors etc), who is resourceful and proficient with the ability to trouble shoot and resolve issues quickly and efficiently. You will be responsible for working with the wider design team to deliver eye catching creative for online campaigns and w ork directly with clients to take briefs and present concepts. So, being an excellent collaborator is a must. A good sense of humour is recommended and a strong work ethic is expected. This is an office-based role in Leamington Spa, working from our studio under the railway arches. You will work as part of our wider creative team and report to the Creative Director. We like to think of our team as a family, each of us always having someone to lean on, whilst always ourselves being someone that can be relied upon. If this sounds like you please get in touch and don’t forget to take a look around our Working at PO’Sh section of the website. Please fill in the form below with your contact details and CV / outline of your experience. We’re looking for as soon a start as possible. Competitive salary. Applications close on 12th April 2021.
    More Posts
    Share by: