CWX Brand & Website

GRAPHIC DESIGNBRANDINGWEB N DEVMARKETINGILLUSTRATIONANIMATION & VIDEO

CWX Brand & Website

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CLIENT

CWX

BRIEF

Create a bold, bright brand identity and website for CWX to represent their role as a hub for creative innovation in Coventry & Warwickshire

TIMEFRAME

3 - 4 Months

INTRODUCTION

CWX, the Coventry & Warwickshire Exchange, is spearheading the future of immersive and creative tech. POSh partnered with them to establish their brand identity and launch their mission across the region.

Shaping the Future: The CWX Logo

More than just a logo, the CWX identity is constructed from geometric shapes, each chosen to represent innovation and the collaborative spirit of the Exchange. It's a visual statement about CWX's mission: connecting creativity and providing a solid foundation for the region's creative future.

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Vibrant Identity: The CWX Brand

Coventry & Warwickshire is known for its unique voice and flair. We infused the CWX brand with a palette of bright colours and dynamic patterns derived from its geometric foundations. The result is a brand identity that embodies the energy and future-facing vision of the people it represents. It's designed to stand out and engage.

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Launch Activation: Marketing & Event

From the floor mats to the tote bags, the CWX launch event was fully branded. We created animations and social media templates, alongside printed collateral to ensure the team had the tools they needed to reach across all platforms. The aim was to make an impact and get people talking about CWX.

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CWX were fantastic to work with. They were open to our creative input and we're proud of the final result. It's rewarding to see our work actively contribute to the region's creative economy.

Digital Hub: The CWX Website

A well-designed website is essential. We designed and built a site that is both functional and beautiful. It's easy to navigate, visually appealing, and offers a seamless experience for anyone looking to connect with CWX and explore the creative opportunities in Coventry & Warwickshire.

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