A consultation with clout
Warwick District Council approached PO’Sh to conceptualise, deliver and promote the campaign for the somewhat controversial proposed installation of a shared use path through the heart of Abbey Fields. The team worked with to develop a bold brand in ‘A Path for Our Future’ that set the campaign apart from Council branding.
A PATH FOR OUR FUTURE
We took the idea of the path and used it as a thread to connect all of our assets, from our animated explainer through to roadside banners and social media graphics. This integrated campaign also saw us write a comprehensive survey questionnaire to garner as much public opinion as possible.
completed
consumed
delivered for
WE GOT INVOLVED
Good Things (and Glitter) Happened
Eurovision fever hit Leamington Spa and we helped to drive it! We teamed up with CJ's Events as a sponsor and their creative agency. We designed the brand and on-screen entertainment, built their website and a bespoke digital voting app so the thousands in the crowd could vote along live on the night. It gave us the chance to flex some of our tech skills and definitely got a high score from us.
WE ANIMATED...
LIFE OUTSIDE THE STUDIO
Konnichiwa
Elly took a trip to Japan and fell in love with the country, and the PO’Sh Creative team certainly felt the benefits.
She returned with a mountain of treats including eccentric toys, Pocky and every strange KitKat flavour imaginable. It was such a serious shopping spree that she had to buy an extra suitcase just to bring her hoard back to England. Blimey.
WE DESIGNED...
LIFE OUTSIDE THE STUDIO
We gave a puck
On weekends and evenings, Lucy swaps the office for the ice, playing ice hockey for the Coventry Phoenix and the Honey Badgers. We were thrilled to sponsor her jersey for her recent charity tournament. Lucy and her team single-handedly raised over £21,000 for the British Heart Foundation, helping the entire tournament smash past the £180,000 mark.
It is exactly the kind of stuff we love supporting.
WE CAPTURED...
LIFE OUTSIDE THE STUDIO
Sky blue army
Noel and Hannah showed their true Sky Blue colours by bagging season tickets for CCFC.
They’ve been the regular faces in the stadium all season and have made it to every single home game (so far). We reckon their vocal support from the stands is the secret ingredient to Coventry’s indisputable success on the pitch.
WE BUILT...
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LIFE OUTSIDE THE STUDIO
Slàinte's sleigh
Nic and Jan escaped to Dublin, just the two of them, for a long overdue weekend away (only took a mere 14 years after becoming parents) 👀
They packed their itinerary with the best Dublin has to offer including The Green Bus Tour: seeing St James’ Gate, The Wellington Monument and Kilmainham Gaol, followed by a few pints of Guinness (Jan’s favourite) and an exceptional Italian at aperitivo (gluten free for Nic too!). Before a fascinating afternoon at the Emigration museum, which gave an amazing insight to both of their heritage.
Then a couple more Guinness for good measure ;)
All in all, the craic in Dublin was exceptional! And may well be the start a new tradition of ‘the City Break’.
We give a puck
On weekends and evenings, Lucy swaps the office for the ice, playing ice hockey for the Coventry Phoenix and the Honey Badgers. We were thrilled to sponsor her jersey for her recent charity tournament. Lucy and her team single-handedly raised over £21,000 for the British Heart Foundation, helping the entire tournament smash past the £180,000 mark.
It is exactly the kind of stuff we love supporting.
The Posh team with the printed material
Elly with her Nephew
DESIGNS THAT YIELD RESULTS
The consultation has yielded great results, generating over 100 survey responses in the first 24 hours through print promotion alone. The end of the first week saw the majority of people indicating they were supportive of the proposals. Nicki Curwood, Marketing & Communications Manager at Warwick District Council said: “Great creative work from the team at PO'Sh Creative and thanks for your collaboration on this project! We know our residents are now keen to have their say…”
One of the banners in location
