A consultation with clout

Warwick District Council approached PO’Sh to conceptualise, deliver and promote the campaign for the somewhat controversial proposed installation of a shared use path through the heart of Abbey Fields. The team worked with to develop a bold brand in ‘A Path for Our Future’ that set the campaign apart from Council branding.

A PATH FOR OUR FUTURE

We took the idea of the path and used it as a thread to connect all of our assets, from our animated explainer through to roadside banners and social media graphics. This integrated campaign also saw us write a comprehensive survey questionnaire to garner as much public opinion as possible.

The Posh team with the printed material

Elly with her Nephew

DESIGNS THAT YIELD RESULTS

The consultation has yielded great results, generating over 100 survey responses in the first 24 hours through print promotion alone. The end of the first week saw the majority of people indicating they were supportive of the proposals. Nicki Curwood, Marketing & Communications Manager at Warwick District Council said: “Great creative work from the team at PO'Sh Creative and thanks for your collaboration on this project! We know our residents are now keen to have their say…”

One of the banners in location