Evolution Over Renewal

GRAPHIC DESIGNBRANDINGWEB N DEVMARKETINGILLUSTRATIONANIMATION & VIDEO

Evolution Over Renewal

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CLIENT

Procter & Chester Measurements

BRIEF

Build a new brand, website and client portal

TIMEFRAME

12 months

INTRODUCTION

Cheers to 40 Years of Procter & Chester! To celebrate four decades in the industry, Procter & Chester decided it was time for a glow-up – complete with a fresh new logo and brand, a shiny website and client portal, a smart social media strategy and brand launch. Turning 40 never looked so good!

BRANDING: A NEW LOOK FOR A NEW DIRECTION

PCM started out as a family-run business in a garage back in 1983 - talk about humble beginnings! Over the last 40 years, they’ve poured their hearts and resources into growing their facilities, sharpening their skills, and becoming the go-to experts for tackling even the toughest measurement challenges in engineering.

Their next big leap? Giving their brand a modern makeover! It was time to swap the retro vibes for something sleek, sharp, and as precise as the engineering solutions they’re known for. By aligning their logo and branding with the industries they serve, PCM now shines with a refined, cutting-edge look that truly reflects their commitment to excellence.

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WEB N DEV: IMPROVING USER JOURNEY & EXPERIENCE

PCM’s old website had plenty of great information, but it wasn’t always easy to find what you needed or manage everything behind the scenes. With a layout that didn’t quite match their precision engineering expertise, the site was ready for an upgrade to something more streamlined and user-friendly.

Enter the new and improved PCM site! We gave it a total overhaul, creating a sleek, modern design that’s as polished as their precision engineering. Now, their team can easily manage and update the site, showcase their products with stunning 3D rotatable views, and offer clients quick, hassle-free access to resources.

But we didn’t stop there. We also built a custom client portal tailored to PCM’s unique workflows. This bespoke solution is all about making life easier for their clients, especially when it comes to ordering and managing projects. The top priority? Rock-solid security for storing and accessing documents.

Here’s what sets the PCM portal apart:

  • 24/7 Access: View and download project documents anytime, anywhere.
  • Digital Sign-Off: Streamline approvals with easy online signing.
  • Centralised Documents: Keep all key files secure and organized in one place.
  • Dedicated Access: Team members can securely access their company’s files.
  • Real-Time Updates: Stay in the loop with automatic email notifications for any changes or additions.

PCM’s new digital tools are built to keep projects moving smoothly and securely - just like their engineering solutions.

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ANIMATION: BRAND LAUNCH

To celebrate the launch of their sleek new logo, modern brand, revamped website, and innovative client portal, PCM wanted an animated brand video to showcase it all - and here it is!

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SOCIAL MEDIA: GLOW-UP!

To help PCM stand out online, we designed a dynamic social media strategy to build excitement, drive traffic, and turn engagement into loyal customers. With a creative mix of single images, carousels, reels, and custom graphics, PCM could showcase their products and services with style and impact!

Beyond the visuals, our content focused on team training, compelling case studies, and thought leadership to position PCM as a trusted authority in their field. Our approach included:

A comprehensive strategy: We analysed PCM’s current social media presence, mapped out a forward-thinking plan, and conducted a competitor analysis to identify opportunities.


Content creation: From quarterly social media calendars to engaging posts, we handled everything - writing copy, creating visuals, scheduling posts, and ensuring each piece resonated with their audience.


Performance tracking: At the end of each quarter, we generated detailed reports to measure success and fine-tune the strategy moving forward.

We worry about social media so you don't have to!

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BRAND LAUNCH

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