BE ANYTHING YOU WANT TO BE VIDEO
01
The client brief
As part of an open event and awareness building campaign PO'Sh were tasked to create a video that communicates what WMG Solihull is all about.
Specifically we were challenged with:
- Attracting students / parents to the new Academy
- Securing attendance at open events
- Delivering key messaging about the Academy
- Dispelling the myth that only engineers need apply.
02
The creative response
We produced a highly creative, engaging video that was audience specific, relatable and relevant.
We added special XF to give the video a dynamic and stand out appeal and wrote a clever, short and concise narrative. We wanted this to be delivered by a peer and have an authentic almost home-made yet highly polished exciting feel.
We chose strategically to communicate directly to students, we feel that the bespoke nature of the institution would mean that we would have to gain their buy in first and foremost if they were to attend an open event.
03
The client response
Working with PO’Sh on the creative process for each of our pieces of collateral is always interesting. We enjoyed working with PO’Sh, for us it’s really important to have people who understand our brand and market, they always deliver on time and go the extra mile to make sure we are 110% happy with the finished job.
WMG Academy
04
Working it out
We started by looking at the demographic of the academy - teenagers, predominately boys (but naturally we did not exclude girls from our project).
After significant brainstorming and problem solving sessions, we looked at what mediums were being engaged with and the content our target audience seek out. We discovered their preference for fast moving, humorous, creative and/or innovative video styles and so created an innovative special effect based video, forming the core of our integrated campaign which we managed, planned and executed.
We storyboarded, filmed, casted and directed it, we worked out the tricks and edited it all.
The project was filmed during a half term break and we purposely kept the narrative to an intimate address from one student to another.
05
Did good things happen...
At the point of filming the academy had not yet received bookings for the open event. Following our event campaign and releasing this video, the open event was a huge success attracting double the audience on their previous event. The words from our client were - ''they are queuing out of the door!''
We generated a lot of engagement online and received extremely positive feedback.
This is a project PO'Sh are very proud of and with a small budget and only a matter of weeks start to finish to complete it in - we feel it's a great showcase for our creativity and skill.
