THINKING ABOUT UNIVERSITY
01
The client brief
PO'Sh were asked by the university of Warwick to create a new look and feel for their project 'Thinking about University'. This was a project aimed at younger students from the ages of 9 and 10 right up to 14-15 years.
The creative needed to translate across all age groups and allow some flexibility to communicate differing subjects and messages.
02
The creative response
We produced 3 concepts for consideration and included an illustrated option with bespoke hand drawn student characters.
We decided on this route as we wanted to keep the project fun, friendly and a little bit edgy. Mostly we wanted to help young students to engage with the idea of university, to break down the barriers associated with what's expected of a university student and open up possibilities for all.
03
The client response
Posh created some really great icons as part of our new material and we were pleased with how well they communicated our key messages in a visual way. People in the business used them readily and we received plenty of positive comments about them.
University Of Warwick
04
Working it out
In order to execute this concept we needed to make sure it worked for the project team in reality. We created several characters and a suite of icons to ensure the flexibility they needed; and to help them communicate messages in a creative and engaging way.
The designs were translated online and in a suite of printed materials each aimed at a slightly different age range.
We created a colour set which also gave different options for designs and a series of design elements to bring copy alive - such as dynamic headers and text framing devices.
05
Did good things happen...
The University team were thrilled with the new designs and we received extremely positive feedback on the implementation of the project.
We felt very proud to have worked on a project that was helping to break down barriers, dispel myths and open up opportunities for more than the typical university student.
