BRAND ROLL OUT AND APPLICATION
01
The client brief
PO'Sh were tasked with creating the new PA Housing brand - amalgamating what was Asra Housing based in Leicester and Paragon based in London.
Phase 2 of this activity, involved creating a variety of templates across all mediums and applying the brand ready for launch across both businesses.
02
The creative response
Having already designed the new logo and brand assets; as well as creating the comprehensive brand guidelines - we had a flying start in applying the brand in real life.
We wanted to ensure that we kept as close to the guidelines as possible to give the brand the biggest impact and allow the team to continue on with high standards in place from the very start.
03
The client response
Their ideas are modern, creative and fresh, and over the past 12 months they have helped to transform and shape our brand. As we move forward with an amalgamation with another Housing Association, it is exciting times as we see what they are going to come up with for us this time!
Emma McNish, Director
04
Working it out
We kept the designs fresh and contemporary, professional, clean and colourful.
Our application centred on creating high quality graphics, balanced designs and making full use of the octagonal shaping and pattern to reinforce the new look and feel.
We wanted to make a bold statement with colour and style to help all teams across both businesses realise they are part of a vibrant and positive new identity, so our designs really made the most of that.
We applied the brand to vans, stationery, lanyards and office interiors including carpets, brochures and across digital assets. We worked directly with in-house designers to communicate the ins and outs of the brand and support a smooth transition for the entire company.
05
Did good things happen...
The brand was extremely well received and made a positive and welcomed impact. Moreover, it was finished on time and to budget and was easy to apply using the templated designs PO'Sh had created.
The new brand has gone from strength to strength and the client was very happy with the finished results.
