IEWEEK SHOW CAMPAIGN
01
The client brief
Create a new brand and launch an impactful, wide-reaching campaign that increases awareness of international education opportunities for UK students.
02
The creative response
We developed a logo and gave the brand a fresh new look using bold colours, a modern lifestyle feel that took design inspiration from the international, instagram, wanderlust generation.
We ran an intelligent and considered campaign centred around producing authentic and interesting content.
We worked hard to communicate our #aroundtheworldin80universities hashtag - a unique proposition where the IEWEEK founder travels the world university by university.
03
The client response
It has been an incredible 2 years and without your support, International Education Week in the UK would not have been possible!
Antony Adams, Founder International Education Week
04
Working it out
We started by examining the marketplace - who are we talking to and what's already being said in the space we're trying to enter as a new brand. This involved looking carefully at a variety of audiences and adapting our approach for them - home and international, parents and students, UK careers advisors and international universities.
WEBSITE and SOCIAL
PO'Sh built and wrote content for the IEWEEK website. We continue to update this and handle the analytics. We also set up and manage all of the social media channels and content.
BRANDED MATERIALS
All materials were styled in the new branded look and feel and promoted heavily across social media and other digital platforms, including international event sites. We also networked considerably with UK schools, talked to them in person, gauged interest and executed direct mail flyer campaigns and online e-marketing.
EVENTS
PO'Sh handled the promotion of the events and produced all of the materials for over 17 events - including schools roadshows and 2 large events in Birmingham and Leeds.
Print and logistics were taken care of by PO'Sh and we also attended the events to support the customer service and event management side.
05
Did good things happen...
We have built an incredibly respected brand which is taking the IEWEEK campaign from strength to strength. This year IEWEEK has increased its core shows to bring international education opportunities to more parts of the UK and has experienced repeat customers and greater interest than ever before.
