CAREERS PROSPECTUS 2018
01
The client brief
To produce a creative and stand out careers prospectus to engage with people looking towards a career in the Radiography profession.
02
The creative response
Producing stand out creative print is something we love, so we thoroughly got stuck into this one!
We moved away from the previous Alliance Medical themes and produced a highly designed and creative document which encompassed the friendly, personal, welcoming feel which Alliance Medical now follow.
The idea was to entice students of all ages to engage with the brand and understand that Alliance offer a fantastic work/life balance, a wealth of opportunity and experience; and the chance to progress.
03
The client response
The team understood our concept and what we were trying to achieve, they were approachable, interesting and fun and their ideas were innovative, thought provoking, relevant and fresh. Every step of the way the team kept me informed on the progress of the projects we were working on and I could not wait to see their design concepts as they brought ideas to life.
Claire Eckersley, Alliance Medical
04
Working it out
We knew we wanted to make this an engaging, personal feeling piece which incorporated the Alliance Medical values as well as something fun and inspiring.
We chose large bold images, colours and messages to evoke positivity, warmth, enjoyment and to show added value - something Alliance Medical is keen on ensuring for their students and future employees.
We subtly introduced design elements such as arrows and a continual line throughout, moving from page to page to show the learning journey.
Infographics and typographic designs continued to add personality and they were applied across related collateral such as banner stands, exhibition stands and materials.
These elements marry perfectly with the inspirational copy and the bold positive images, which is used to effect throughout the brochure.
05
Did good things happen...
Alliance have used the brochure and student recruitment materials we produced to secure placements and open up new business opportunities. They were also recently nominated for an award for their work in this area and have thanked us for our contribution. They said:
''The work PO’Sh undertook for us has produced new material that has enabled us to drive the business in the direction we want and set a tone that represents our company values and vision for the future.''
''It’s great to see a smaller local business have such a big impact - PO’Sh certainly have had an impact on us.''
