01
    The client brief
    Create an animation that can be used at presentations, events and online to highlight Rant and Rave's  four key points of difference. 

    The client asked for something quirky and individual and of course personal to their brand.
    02
    The creative response
    We produced a fast paced creative animation in their brand colours that followed a clear journey using a singular dot to covey story and a key message of emotion - our dot came to life to detail a journey in a simplistic yet memorable style, that really captures your imagination.


    We also placed a superhero style character at the heart of the narrative helping to showcase the four points of difference and give a flavour of who Rant and Rave are and what they champion. 
    03
    The client response
    We absolutely love the storyboard, it's so professional and the attention to detail is excellent. The storyboard blew us all away and everyone here seems so energised after looking at it so it's certainly hitting the mark!

    Rant & Rave
    04
    Working it out
    We began by examining the essence of the Rant and Rave brand - their disruptive ethos, their fun and quirky spirit, their digital innovation and understanding of customer experiences and journeys.

    We learned from the outset that they do things differently and that they steer away from simple surveys, delving deeper into CX using clever tech like their sentiment engine which interestingly is focused on emotion. 

    Our storyboard started there - one single dot falling away representing the move away from the radio button survey and into a new world of customer insight.
    05
    Did good things happen...
    Our animation was extremely well received and collected a host of positive comments and feedback.

    It's now being successfully used by the sales team both online and in presentations to help deliver the message of difference and to encourage clients to Join the Raveolution.
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